Involving Community at Every Step of the Process

As you start using digital mental health tools, it is important to engage key community members at every stage. Students, caregivers, teachers, administrators, clinical staff, and technology departments each bring unique perspectives that are valuable throughout the procurement process. Your school community plays a pivotal role in assessing student needs, selecting products, identifying funding, and putting these tools in place.

Bringing your school community together to examine student needs and explore digital products will help you leverage each group’s expertise and lived experiences in the planning and implementation phases. This well-rounded, collaborative process is informed by feedback from across your school community. These perspectives offer valuable insights that help assess students' mental health challenges across environments, reveal how digital solutions can effectively engage and support students, illuminate cultural values within your school community, and identify champions committed to students' academic success and well-being.

Foundations of Community Engagement

To set your process up for success from the start, first understand who your community members are that have a stake in implementing digital mental health tools and what best practices for relationship building you should utilize.

Stage 1: Community Members to Include

Identifying community members to engage in the process begins with understanding who they are and the roles each of them can play in implementing digital mental health and well-being products. Districts should engage community groups that will be involved in implementing your chosen product. For example, if teachers implement the product with students in the classroom, teacher voices should be heard through the planning and implementation process. 
There are many community groups within school communities, and each offers unique perspectives and expertise, including: 
Students
Students:
Students provide critical perspectives on their experiences, needs, and barriers to accessing support. As the ultimate users of the product, they can share what resonates, which products they are (or are not) likely to use, and offer feedback on implementation.
Caregivers
Parents/
Caregivers:
Parents and caregivers can share about their family’s needs, product alignment with their values and culture, and technology available at home. They can also provide input on any products that require their involvement or will be used at home. 
Teachers
Teachers:
Teacher perspective and buy-in is essential when implementing digital products in classrooms. They provide expertise on how to incorporate products, implementation logistics, and necessary training , and bring an understanding of common challenges students face.
Technology Departments
Technology departments:
Technology departments are essential for understanding how a digital product will integrate with existing systems. They ensure appropriate data security and can clarify the possibilities and limitations of district-wide technology.
Campus administrators
Campus administrators:
Campus administrators understand both district and campus priorities and how digital products fit into these priorities to best support student success.
District administrators
District administrators:
District administrators understand district priorities and how digital products fit into these priorities to best support student success. 
School Mental Health Providers
School Mental Health Providers
School counselors and other mental health professionals on campus can share how digital mental health products can best support student well-being and how these tools fit into the broader system of care being provided at schools.
Finance administrators
Finance administrators:
Finance administrators can advise on how digital products can be financed through existing district funding streams and/or help identify new sources of funding that might be accessible.

Stage 2: Best Practices for Building and Maintaining Relationships

Building trusting relationships with and among school-community groups is an essential foundation for successful community engagement. It helps them work together to meet student mental health needs and provides opportunities to educate and unify your community.
Bring community groups in from the very beginning
This demonstrates that their input is valued and allows you to fully benefit from their expertise, resources, and experiences. It shows transparency and collaborative decision-making and invites a community discussion about evidence-based practices to address the mental health needs of students and staff.
Establish clear expectations on how you will use community members' feedback to inform the decision-making process.
Cunderstand how you plan to take differing perspectives into account. They should also understand that while they will guide decision-making, school boards and district staff will make the final decisions that consider local decision-making policies from state law, board policy, and financial procurement rules.
Be prepared to handle different perspectives and disagreements.
Listen fully to each point of view, looking for areas of agreement and alignment between perspectives. Keep each group’s perspective in mind as you move through the needs assessment, product selection, funding, and implementation phases, weighing the pros and cons of each perspective for a final decision that reflects shared community values and can effectively meet student needs.
For specific questions to engage each community member group, visit here.

Planning for Community Engagement at Each Stage

Community engagement is a continuous process, and you should plan for it throughout the journey of selecting and implementing digital products to support student mental health and well-being. The remainder of this section highlights every stage of community engagement: assessing student needs, selecting a product, funding, and implementation. While many community members have a role throughout the process, we call out the community groups in each stage.

Stage 1: Engaging Your Community to Assess Student Needs

It is critical to assess students’ needs for mental health support from the beginning. In this phase, you will bring together a variety of perspectives and expertise to understand the challenges students are experiencing around mental health and well-being, as well as gauge where student well-being and mental health can be supported by digital products.
During the needs assessment, you will involve a variety of community members to:
  • Identify mental health challenges and barriers to care that students experience at school, home, and in the community.
  • Assess the overall campus climate.
  • Understand the cultural values and beliefs represented within your school community around mental health and digital tools.
  • Collaboratively analyze student qualitative and quantitative data surrounding mental health needs and challenges.
  • Build consensus around priority needs and which can be supported through digital products.
  • Collect input from parents and caregivers on how they would like to be included in the referral, screening, and/or treatment process.
Key groups involved at this stage
Students, parents and caregivers, teachers, school counselors, and community mental health providers.

Needs assessments and resource mapping can be supported by a variety of tools, including gap analysis, root cause analysis, and the plus-delta evaluation process.  
For more details, check out: Assess Student Needs 

Stage 2: Engage Your Community in Product Selection

The next stage is selecting the most appropriate digital products to support student mental health and well-being. At this stage, you will want to get school community input on all of the factors involved in assessing and selecting digital products. Community engagement during this phase can help you:
Community engagement during this phase can help you:
  • Identify technological barriers and challenges faced on school campuses and in students’ homes.
  • Assess the evidence of products.
  • Determine the accessibility needs of students, parents and caregivers regarding the type of technology available in their homes, needs related to disability, and language.
  • Map the ways in which needs assessments connect to outcomes.
Key Groups involved at this stage
Students, parents and caregivers, teachers, technology department, school counselors, and other campus mental health professionals.
For more details, check out: Select Relevant Products

Stage 3: Engage Your Community to Identify & Secure Funding

Engaging community expertise is key to developing a comprehensive funding plan for your district’s digital mental health solutions. This enables you to tap into available resources in your district and community, maximizing program outcomes, and sustaining the product beyond the first year(s) of implementation. Community engagement during the funding phase can help you:
Community engagement during the funding phase can help you:
  • Uncover areas of duplicative services, overlapping funding, and ineffective or under-utilized programs in your district that can be discontinued or combined to free up funding.
  • Discover areas where collaboration with other district departments with aligned goals and needs can increase efficiency.
  • Engage district and campus staff responsible for budgeting and grant procurement to help identify and secure financial resources.
  • Invite community and philanthropic partners to support your initiative.
Key groups involved at this stage
District and campus administrators (including from technology, counseling and social work, and human resources and finance), grant writers and managers, community partners, and philanthropic foundations. 
For more details, check out: Develop a Funding Strategy

Stage 4: Engage Your Community in Product Implementation

Successfully implementing digital products to support student mental health and well-being takes careful planning and involves community involvement at each stage: pre-implementation, initial roll-out or pilot phase, full implementation, and ongoing quality improvement. Your goal is to develop and fine-tune an effective implementation plan that optimizes program outcomes and the products’ impact on student mental health.
Recognize the opportunity to create buy-in with community groups
The community engagement process is an opportunity to create buy-in. It allows school personnel tasked with implementing and students and caregivers who will use the product to understand the issues the digital product will address, how it works, and why the digital product will be helpful.  
Collect community feedback to optimize initial implementation
Your initial implementation plan should start with pilots to allow for troubleshooting and optimization. Throughout this iterative process, implementation teams provide feedback to the planning team about what is and is not working so they can work together to improve quality. Ensuring implementation is effective before you analyze the impact of the digital mental health product will provide accurate program evaluation data and a better snapshot of its impact.
Continue community engagement for ongoing quality improvement
Quality and consistency are not achieved overnight, so your process may require stepping back, changing the initial plan, managing the expectations of various groups, and continuous communication among all teams. Engage your community annually to ensure the solution continues to meet the changing mental health needs of your students.
Key groups involved at this stage
Teachers, students, technologists, school counselors and administrators. 
For more details, check out: Implement Your Chosen Solution

Conclusion

Engaging your school community throughout the process of identifying opportunities for digital tools to support the mental health needs of students is critical to successful procurement and implementation. Prioritizing time to engage with community members early and often to understand different perspectives, share learnings, and align interests is essential to success. Although the process of engaging community members takes extra time and effort, the investment of both will ensure that your digital mental health and well-being product is implemented effectively for the maximum benefit to students.